The Craft of Social Intelligence in Persuasion

After spending months buried under books, during these pandemic times. What I discovered was pure magic! Let me put this in a humorous way... 

Lets just pretend we are in a romantic mood for a moment and you are looking for a partner:

Option A: Someone gets a random person and tries everything to get you to like him or her.

Option B: We find out everything that you like about a person, then we find someone that matches as many traits as possible on that check list.

Option A or B... which one would you pick?

Option B makes sense right? BUT WAIT!

There’s an even better option!

Option C:

We take just ONE thing you are most attracted to in a person and find someone who has it!

Do you want ice cream? May be

If It is a cold winter night — probably not.

Simply, most people always feel they have to start with a #product or a service. But it is the market desire you must start with. And then find something that can satisfy that want or need